{
  "schema_version": "1.0",
  "last_checked": "2026-10-30",
  "listing_relationship": "unpaid; no arranged referral commission",
  "coordinate_precision": "Bournemouth town-centre search anchor only; not practice coordinates or for navigation",
  "slug": "smile-stories-bournemouth",
  "name": "Smile Stories",
  "area": "Winton",
  "street": "330 Wimborne Road",
  "postcode": "BH9 2HH",
  "phone": "01202 513292",
  "email": "hello@smilestories.co",
  "website": "https://smilestories.co/",
  "whitening": "The official whitening page describes custom trays for day or night home use. Its Whitening Wednesdays promotion combines hygienist stain removal and discounted whitening. A Boutique product image is displayed, but the current prescribed brand and gel strength should be confirmed; do not infer a product solely from an image.",
  "prices": [
    [
      "Teeth whitening, non-member / member fee",
      "£580 / £551"
    ],
    [
      "Ultimate 3D Smile Assessment for cosmetic goals, non-member",
      "£95"
    ],
    [
      "Professional Hygiene Visit, non-member",
      "£98"
    ]
  ],
  "price_note": "The fee guide and Whitening Wednesdays promotion describe different offers. The promotion claims half-price whitening but gives no firm total in the checked text. Confirm the current complete package and examination costs. Older third-party £299–£440 figures were not used.",
  "team": [
    [
      "Gareth Edwards",
      "Aesthetic dentist and co-founder; GDC 229143; biography reports postgraduate diplomas in Aesthetic Dentistry and Clear Aligner Therapy"
    ],
    [
      "Zak Kara",
      "Aesthetic dentist and co-founder; GDC 177501"
    ]
  ],
  "hours": "Monday, Tuesday and Thursday 08:00–19:00; Wednesday 08:00–17:00; Friday 09:00–15:00; alternate Saturdays 09:00–15:00; Sunday on request.",
  "finance": "The fee guide advertises 0% payment plans for up to two years and links a Tabeo calculator; the footer also links Snap Finance. The dedicated finance page did not expose eligibility or repayment details. Confirm the current lender, minimum spend, deposit and whitening eligibility. Smile Stories describes itself as a credit broker, not a lender. Its separate £25.50 monthly Straight White Teeth membership lists annual whitening top-ups, health checks and hygiene visits; joining does not establish that an initial course is included.",
  "experience": "The team page claims more than 40 years of combined experience. This is a practice-reported team figure, not individual whitening experience or an audited outcome measure.",
  "size": "Published team includes several dentists, dental therapists and client-care staff. The practice promotes 3D assessment. Surgery count and equipment specification not verified.",
  "access": "Step-free entrance, accessible treatment room and toilet facilities were not verified. Ask directly before booking; evening and alternate Saturday hours are published.",
  "feedback": "The whitening page displays an Excellent widget with 780 reviews and an older 380+ five-star Google review statement. These are inconsistent practice-displayed snapshots and must not be added together. Selected testimonials describe night trays, communication and confidence; they are not an independently sampled or audited measure of whitening results.",
  "awards": "Gareth Edwards’s official biography reports Best Health, Fitness & Beauty Business in Bournemouth, 2022, alongside Bournemouth Business Awards imagery. This is a practice-reported award claim; no independent award-body verification was completed. Generic best-practice badges do not establish whitening outcomes.",
  "assessment": "Winton practice offering home trays and a Whitening Wednesdays package. The standard guide lists £580, or £551 for members; request the actual promotional total.",
  "treatments": [
    "General dentist",
    "Teeth whitening",
    "Dental hygienist",
    "Teeth straightening",
    "Composite bonding",
    "Veneers",
    "Dental implants",
    "Cosmetic dentistry"
  ],
  "sources": [
    [
      "Whitening method, promotion and feedback",
      "https://smilestories.co/teeth-whitening-bournemouth/"
    ],
    [
      "Fees and payment plans",
      "https://smilestories.co/fees/"
    ],
    [
      "Address, email and hours",
      "https://smilestories.co/find-us/"
    ],
    [
      "Selected team and experience",
      "https://smilestories.co/meet-the-team/"
    ],
    [
      "Gareth Edwards biography, GDC and recognition",
      "https://smilestories.co/team/gareth-edwards-dentist/"
    ],
    [
      "Zak Kara biography and GDC",
      "https://smilestories.co/team/zak-kara-dentist/"
    ],
    [
      "Finance information limits",
      "https://smilestories.co/finance/"
    ]
  ],
  "city": "Bournemouth",
  "lat": 50.72,
  "lon": -1.88,
  "questions": [
    "Does the quote include an examination, both arches, trays, gel and review appointments?",
    "Who will assess and supervise my whitening, and what support is available for sensitivity?",
    "Can you confirm current fees, access needs, appointment times and whether whitening qualifies for finance?"
  ]
}